SDRC Raceway Business Update

Press Release From SDRC Raceway:
www.sdrcraceway.com

We see it all the time.  A head coach gets fired after a short stint and almost immediately gets hired elsewhere.  The narrative presented is usually that he simply lost the locker room.  SDRC Raceway uniquely presents a similar challenge in the sense that owners of this track and facility typically have a shelf life.  We were told this by some of the locals just after taking over the track.  We didn’t’ believe the hype and thought we could simply outwork and over-impress the locals in a way that would exempt us.

We did our best to listen to everyone’s feedback, to try and address complaints, and to fix problems when a reasonable solution could be implemented.  We re-invested a large portion of our profits back into the business to try and consistently improve the facility.  We expanded the shop, added new timing and scoring monitors, increased inventory and brand selections, and even worked through various methods for sealing the track in an effort to present a better and more consistent surface.  We brought the JConcepts INS series and the ROAR Nationals to SDRC Raceway.  We even tried a spin on a unique format to a race with Point Break.  We tried to do all the right things and make this the best version of SDRC Raceway that we possibly could.  We ultimately failed and we still lost the locker room.  

In an effort to address this, we have entered into a partnership with Brenden “Groot” Edwards.  Going forward, Brenden will begin to take on many of the day-to-day responsibilities and become a fresh face with a daily presence at SDRC Raceway.  We aren’t certain this will succeed in moving things enough in the right direction so as to satisfy our business expectations, but we are willing to try something new.  In furtherance of our goal of implementing something new that can reinvigorate the support from the local racers and practice drivers, we have decided to open ourselves up to reasonable discussions from interested parties about selling the entirety of our business.  Our hope is to find someone with the means and motivation to be able to continue to improve on the foundation laid by prior ownership that we built upon.  We will continue to operate the business in the meantime as we have done for the last few years so long as it remains feasible and falls in line with our personal and financial goals.