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P1 Brand partners up for 2012

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Mike Garrison

0 Jan. 25, 2012, 5:15 a.m.

1/25//2012

By Mike Garrison

LiveRC.com

P1 Brand Press Release:

RC Racing TV and P1 Brand Announce Partnership for 2012

Northampton, UK and Los Angeles, CA USA – Tuesday January 24th 2012

RC Racing TV, the World's foremost Radio Control Television Programme, is delighted to announce the formation of a new partnership with P1 Brand, the unique, California-based lifestyle label, for the duration of the 2012 season.

This new partnership will see P1 Brand collaborating with RC Racing TV to design an updated and comprehensive visual identity for all 2012 branding and programming. The new look of RC Racing will be unveiled over the coming months, starting with a new logo, on-air graphics, titles, and website.

Furthermore, P1 Brand will also be the official apparel brand of RC Racing TV. P1 Brand will expand their existing line of Trackwares to include a signature collection for the entire RC Racing TV cast and crew. The co-branded garments, which will include shirts, hats and outwear, will feature the new RC Racing TV graphics as well as the P1 Brand logo.

Through several on-air promotions during the 2012 season, viewers of RC Racing TV will have multiple opportunities to win some of these unique items, courtesy of RC Racing TV and P1 Brand.

Speaking of the new tie up Nick Daman , Senior Producer of RC Racing TV, says – "Ever since I met J.Filipow of P1 Brand at the 2011 IIC in Las Vegas, and saw his innovative concepts and designs, it just seemed logical that we should work together. Filipow has been fantastic in creating a thorough, RC Racing TV visual rebrand, including our updated logo and on-air graphics. The entire RC Racing TV team cannot wait to wear the new P1 Brand apparel during the 2012 season! What’s particularly pleasing is that this exceptionally high quality, co-branded gear will also be made available for viewers to purchase in the very near future!"

Founder and Creative Director of P1 Brand, J.Filipow says –"I am very excited about this fantastic partnership for 2012. Nick Daman and the RC Racing TV crew have already established themselves as the industry leaders in presenting dynamic programming to a global audience. Expanding the existing line of P1 Brand Trackwares to include the growing needs of RC Racing TV is a great opportunity to share our passion for the amazing culture of radio controlled racing with the world. P1 Brand is very proud to be the official apparel brand of RC Racing TV."

About RC Racing TV
RC Racing TV is the only network-broadcasted RC Racing show in the world. Shown on Motors TV throughout Europe and also available on the internet at RCRacing.tv. Now in it’s 6th Series, with Series 7 already filming, the 2012 season will see the team travel throughout Europe and the world . Particular highlights will be the IFMAR World Championships for electric touring cars in Holland and 1/8th Buggys in Argentina. RC Racing TV will also be at attending other major events such as the LRP Masters and the Neo 12. And in continuation of it's role as official EFRA media partner, RC Racing TV will be also providing coverage at all of the upcoming European Championships.

About P1 Brand
P1 Brand, is a unique and independent, lifestyle label based in Los Angeles, California. Founded in 2009, P1 Brand embodies an unprecedented combination of art, design and motorsport into an ever-expanding collection of signature Trackwares and accessories that complement the lifestyle of any racer. In addition, P1 Brand also curates and presents a wide array of informative and entertaining content on its website at P1Brand.com.

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