Traxxas launches new "LaTrax" product line

0 July 1, 2013, 10:28 a.m.

7/1/2013

By Mike Garrison
LiveRC.com

Traxxas is without a doubt one of the largest companies in the R/C industry, and today they have expanded even further. They have now introduced their "LaTrax" lineup of products. LaTrax is aimed at providing affordable, yet quality, R/C vehicles to consumers looking to have some fun and join the R/C scene.

Traxxas states:

"LaTrax was founded in 1974 by Jim Jenkins, father of present day Traxxas owner and CEO, Mike Jenkins. The LaTrax company was a successful pioneer and innovator in radio control during the seventies. LaTrax built high-performance, fully assembled ready-to-run models with digital-proportional control and easy-to-use wheel radios…a unique feature at the time. LaTrax models were widely available and affordable to a large range of enthusiastic consumers. Today, LaTrax is powered by Traxxas and is staying true to its heritage by offering fun, high-quality, radio-controlled models that are backed by world-class Traxxas customer support, and priced under $200. LaTrax delivers the perfect combination of great value, leading performance, ease of use, and award-winning support that make radio control fun for everybody."

First up in the new LaTrax product line is the 1:18 scale 4wd RTR Rally. Fully ready to rock out of the box, the LaTrax Rally is a perfect option for new R/C enthusiasts to join the fun!